TWO-PART Virtual Workshop: 12 Steps to Building and Growing a Successful Talent Development Firm and the Impact of COVID-19

  • Thursday, April 29, 2021
  • Thursday, May 06, 2021
  • 2 sessions
  • Thursday, April 29, 2021, 12:00 PM 1:00 PM (EDT)
  • Thursday, May 06, 2021, 12:00 PM 1:00 PM (EDT)
  • Webinar


Registration is closed

Webinar Description:

This 2-part webinar series over two days will be based on the presenter’s ATD March 2017 published book, The Complete Guide to Building and Growing a Talent Development Firm and his subsequent monthly blog series for ATD’s Human Capital Community of Practice.

Dr. Cohen will give a high-level overview of all 12 steps needed to establish a sustainably profitable TD business.

The 12 steps fall into three overall pillars:

  1. Getting Grounded (1. Understand the Industry Dynamics, 2. Figure Out What You Want and Need, 3. Define Your Purpose, 4. Create a Business Plan and Structure, 5. Put Together a Strategic Plan, 6. Develop Your Offer);
  2. Creating Momentum (7. Establish Your Operating System, 8. Market and Sell Your Offer, 9. Serve Your Customers);
  3. Looking Ahead (10. Recognize Future Trends, 11. Establish Your Growth Plan, 12. Exit the Business).

Particular attention will be paid to the impact of the COVID-19 pandemic on successfully engaging and sustining these steps. For each step, Dr. Cohen will not only pose a reflective question to assist more effective navigation during the pandemic, but offer several recommended actions for consideration.

At the end of the webcast, attendees will not only understand these 12 steps, but also have gained insight into how to:

  • Determine the business they want.
  • Set up their business for success.
  • Create a compelling offer.
  • Operate their business effectively.
  • Grow their business profitably.
  • Move forward with their next steps.
  • Navigate through the impact of the COVID-19 pandemic.

Ample time will be provided for questions both during and after the presentation. In preparation for the webinar, attendees should think about the extent to which they have practiced each step in their business, and be prepared to consider what changes they might need to make to combat the potential negative impact of the COVID-19 pandemic.

Targeted attendees are those who are either thinking of starting a talent development vendor business, or building and growing an existing one, whether a sole proprietorship or larger firm.

About the Presenter: STEPHEN L. COHEN Ph.D., C.P.T.

Steve L. Cohen, PhD., C.P.T., is Founder and Principal of the Strategic Leadership Collaborative, a private consulting practice focused on business strategy and leadership development. He is a 40+ year veteran of the talent development industry, having earned worldwide recognition for his accomplishments when named one of the industry’s “thought leaders” by ATD.

During his career, he has advanced the strategies of corporations around the globe, creating hundreds of groundbreaking consulting engagementfor Fortune 500 as well as training supplier companies. He has also demonstrated a proven track record for building equity by growing top and bottom-line performance for eight different consulting enterprises in the education and training industry he has either founded, led and/or sold.

In addition to these firms, his employment history includes senior leadership roles with Wilson Learning, Right Management and Carlson Companies. Because of this experience and expertise, he has been called upon to consult with some thirty firms needing strategic guidance, business coaching and Board advisory services, having served on 22 different Advisory Boards in the training and education industry, preparing many of them for eventual sale and/or merger, and has facilitated strategic growth planning projects for numerous others.

He recently pulled together his expertise and experience into a book, entitled The Complete Guide to Building and Growing a Talent Development Firm (ATD Press, March 2017; In addition, he continues to contribute a monthly blog for ATD’s Human Capital Community of Practice focused on growing talent development businesses.(

Steve has Masters and Doctoral degrees in Industrial/Organizational Psychology from the University of Tennessee, and a BS degree in Psychology from Hobart & William Smith Colleges, and is a Certified Performance Technologist. He has authored and delivered more than 150 refereed articles, chapters and presentations on a wide spectrum of talent development topics, including leadership and organizational assessment, development, delivery and evaluation.

ATD Buffalo Niagara | Chapter Code (CHip) 2043

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