Mid-Atlantic Series: Show the Value of What You Do: Measuring Impact and ROI

Show the Value of What You Do: Measuring Impact and ROI

Event Description

As the workplace continues to evolve, one thing remains clear: training and talent development professionals must show that their programs deliver results.

In a time of tighter budgets, dispersed teams, and rising expectations, demonstrating impact and ROI is no longer a nice-to-have- it’s a necessity.

Stakeholders want more than participation numbers and positive feedback, they want evidence of learning, behavior change, business impact, and even ROI.

This session will help you shift your thinking about results. You’ll learn how to apply ROI thinking, starting with the question Why?, to ensure your programs are designed with purpose and aligned to organizational goals.

From setting clear objectives to identifying success measures, collecting data, and communicating impact, this session offers a practical roadmap for measuring what matters.

In this session, you will:

• Clarify why the work you do matters.
• Recognize the importance of impact and ROI.
• Calculate ROI

Investment

• Members – Free as a Member Benefit
• Non Members – $20.00      

Speaker Bio: Patti P. Phillips, PhD

Patti P. Phillips, Ph.D., is the co-founder and CEO of ROI Institute, Inc., a United States-based consulting firm

that serves for-profit, not-for-profit, government, and non-governmental organizations in 70 countries as

they build capability in measurement, evaluation, and human capital analytics using the ROI Methodology®.

An internationally recognized leader in measurement and analytics, Patti is routinely invited to speak at

conferences worldwide and contributes to the growing amount of research in human capital and human

capital analytics. Her expertise is documented in over 50 books, published in more than a dozen business

journals, and cited on CNBC, Euronews, and National Geographic. She is a thought partner to organizations

such as The Conference Board, Institute for Corporate Productivity, and Cognota.

Patti, along with her business partner and husband, Jack Phillips, received the 2024 Thought Leader Award

from the Association of Learning Providers (ISA), the 2022 Association for Talent Development (ATD) Thought

Leader Award, and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, she was named among the top fifty coaches globally by the Thinkers50 organization and named a finalist for the

Marshall Goldsmith Distinguished Achievement Award for Coaching. Patti served as the vice chair and finance

committee member of the United Nations Institute of Training and Research (UNITAR) board of trustees. She

is currently chair of the UNITAR Evaluation Board and the International Federation of Training and

Development Organizations (IFTDO). She is also chair of the Institute for Corporate Productivity (i4cp) People

Analytics Board and Distinguished Principal Research Fellow, Human Capital, for The Conference Board.

Link to Speaker's Website: mailto:Patti@roiinstitute.net

Link to Speaker's LinkedIn: https://www.linkedin.com/in/pattipphillips/

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This monthly webinar series is offered by the ATD Mid-Atlantic Chapters – Regional Programs Consortium which is comprised of the following eleven ATD chapters: 

1. Appalachia

2. Buffalo Niagara

3. Central PA

4. Greater Philadelphia

5. Long Island

6. Maryland

7. Metro DC

8. Mid NJ

9. New York City

10. Northern NJ

11. Pittsburgh

Cooperatively, these chapters bring together the very best speakers from around all our networks to provide world-class presenters and content!  We look forward to sharing these webinars with you for the rest of 2025! 

Online Event Recording Policy:

By activating your webcam while attending this online event, you consent to be recorded. Your entry and webcam activation constitutes your consent to such recording for any purpose in connection with the event. If you do not agree to the foregoing, please do not activate your web camera during the event.

ATD Buffalo Niagara Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 point.